Ad films is a specialized form of Film-making. While using the basic grammar of film-making in general, Ad films require a special knowledge of the film-making craft to create instant recall, unforgettable branding and eventually impact sales. An Ad film maker needs to have a special knowledge of the bio-response mechanisms of the human mind. It is a skillful craft in which the use of colours, textures, sound and graphics are used to create indelible images. At Digital Academy – The Film School, it was felt that these specialized craft skills needed a separate specialized course and hence this unique Ad film making course was created. It is perhaps the only course of it’s kind in India using inputs from the top most ad professionals and academic experts. This course has been carefully designed to make students into successful Ad film makers.

Stress is give on building a strong foundation of basic film ground and then via intense practical exercises, assignments, case studies and workshops, the specific craft skills of Ad film making are taught. During the course, students are given inputs in screenplay writing, continuity, elements of visual design, principles of visual composition, color theory, graphics, typography, production design, production planning, budgeting, scheduling off/online post production. Inputs are also given in media planning, consumer psychology, role of advertisements in modern day marketing and use of Ad films in cross media platforms. A part from all these, a huge importance is given to teaching Mis-en-scene and Montage which we feel is the heart of good Ad film making. It is a comprehensive and all encompassing course which equips the student not only creative skills but also with added skills required to manage his/her own career and rise smartly in the Ad film world.

COURSE DURATION: 6 months, 78 three hour session and additional shooting practicals